Video: The Cheat Code To Wealth And Prosperity Posted on : 4/21/25
There are very few things in life that cost you more than the things you do not know. In fact, the only difference between where you are today and where you want to be is the difference between what you currently know and what you have not yet learned and implemented.
Myron Golden explains that every time life asks you a question you do not know the answer to, you pay a price. This is called the ignorance tax — and it can show up as medical bills, legal fees, lost income, or missed financial opportunities. Today, you are going to learn how to crack the wealth code by understanding what wealth truly is, how value works, and what it takes to finally create the life you desire.
What Happens When You Do Not Know the Answer?
Myron demonstrated that when you do not know the answer to a question, you must pay. He invited a volunteer on stage to ask him simple and hard questions. When he did not know the answer (such as the volunteer’s mom’s name or the brand of his shirt), Myron literally handed over money.
This exercise was simple but powerful: Every time you do not know something important, you pay for it.
- health, you pay with your health bills.
- relationships, you pay with broken families or costly legal battles.
- finances, you pay by earning less than you could.
Understanding Your Potential
Myron asked: What is potential?
Potential is the difference between:
- Who you are now and who you could be
- What you are doing now and what you could be doing
- What you have now and what you could have
He showed that the money you made last year compared to the money you could have made represents the price you paid for not knowing.
For example, if your potential was to earn $1 million but you only made $120,000, you paid an $880,000 ignorance tax. You were capable of more, but did not know how to achieve it yet.


Defining Wealth the Right Way
Wealth is not just about having lots of money or owning things. Myron defines wealth as:
The willingness and ability to create value for someone other than yourself.
You earn money by solving problems for others — by doing something they find valuable enough to pay you for. The better you become at perceiving what others value, producing that value, and presenting it in a way they recognize, the wealthier you become.
Mistake many people make: They assume that what they personally value is what everyone else values. But value is deeply personal. What matters to you might not matter to someone else. To succeed, you must learn what they value, not just what you value.
How to Recognize What People Value
There is a simple formula:
Past perceived voids — things people lacked in the past
Present perceived virtues — things people see as good right now
Future perceived visions — things people hope for in the future
If you can discover what someone missed in the past, what they admire now, or what they dream about achieving, you can create value for them.
Examples:
- If someone grew up poor, they may value financial security now.
- If someone lacked recognition, they may value awards or public praise.
- If someone dreams of traveling, they may value opportunities for freedom.
People will pay to fill those missing pieces.
Cracking the Code
Now that you understand wealth and value, what about the “code” part?
A code is a system of rules, patterns, or secrets that once understood, gives you special access.
It is like knowing the combination to a safe.
When you crack the wealth code, you realize:
- It is not about working harder.
- It is not about being smarter.
- It is about providing value in a way people want and recognize.
Hard work alone does not make you wealthy. Solving the right problems for the right people does.
Practical Steps to Crack the Wealth Code
- Systematically Assess Value
Pay attention to what people talk about, complain about, or spend money on. What they seek gives you clues to what they value. - Systematically Address Value
Offer solutions to the problems you uncover. Speak their language. Help them understand you by showing that you understand them first. - Systematically Announce Value
Communicate in a way that makes people feel heard, understood, and respected. Do not assume they already understand your offer. Bridge the gap by sharing your own story and showing them how you arrived where you are now.
Lessons from Myron’s Own Life
Myron shared that he had a dream car — a 1968 Pontiac GTO — that he wanted since he was 17 because of a void he felt in his past. Later, he paid a lot more than it cost when it was new just to fulfill that dream. That example showed how powerful perceived value is.
He also shared how he learned about real estate investing and used it to eliminate massive tax bills. Myron paid hundreds of thousands of dollars in taxes each quarter, but once he understood how real estate tax benefits worked, he not only wiped out his tax bills but even got refunds. And he did it without needing to become an expert himself — he hired coaches and experts to help him.
The point: You do not have to master everything yourself. You can leverage other people’s knowledge once you know what value you are after.
Why Most People Stay Stuck
Most people focus too much on what they want instead of what other people need. They think working harder will fix everything. It will not.
Instead, Myron teaches that:
- Wealth is about value exchange.
- Money is just a receipt that proves you gave someone value.
- The more you focus on others’ needs, the more wealth you can create.
If you are always thinking, “How can I help more people solve bigger problems?” you will never have to worry about money again.
📘 Final Thoughts
Learning how to crack the wealth code is not about secrets that only rich people know. It is about understanding a few simple truths and living by them.
Wealth is built by solving problems that matter to others, not by trying to get rich fast.
Your ability to recognize what people need, create something that solves their problems, and communicate it clearly will determine how much value — and how much wealth — you build.
You do not have to wait until you are older. You do not have to be perfect.
You just have to care enough to learn, and bold enough to act.
Start asking better questions.
Start solving bigger problems.
Start today.
You already have the tools — now you know the code.
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